Link clicks by destination show which offers resonate—use that to reorder your page and refine your CTAs.
Traffic spikes after specific posts help you spot content formats worth repeating.
Device and region breakdowns inform when to go live and which payment methods to highlight.
Scroll depth or section engagement (if available) tells you whether your page is too long or missing a hook.
Conversion events—sign-ups, purchases, bookings—connect social effort to revenue better than vanity metrics ever will.